August 18, 2022

California-based out of doors clothes retailer Patagonia Inc. pledged on Monday to be part of an “built-in and sustainable plan” to protect the Vjosa River in Albania.

The Vjosa River was declared a future nationwide park by Albanian officers on Monday with intent to maintain the river in its most pure and wild state. Patagonia then signed an settlement with The Albanian Ministry of Tourism and Atmosphere to protect and defend it as a park.

“This is a chance to guard certainly one of Europe’s rivers, actually one of many crown jewel rivers of Europe,” Ryan Gellert of Patagonia advised the Related Press.

The Albanian authorities initially had plans to construct eight hydropower stations on the river that may have prompted environmental injury. The federal government has since nixed the challenge.

Patagonia will likely be joined by environmental teams, EcoAlbania, Riverwatch and EuroNatur. The teams plan to create “consciousness all over the world of this pure magnificence.”

“The settlement is a severe step towards beginning a joint challenge of many actors, not solely of the federal government, in increase the nationwide park,” Olsi Nika of EcoAlbania advised the AP.

The eco-friendly firm has a historical past of supporting these tasks. Patagonia additionally has a 1% self-imposed Earth tax that gives help to help extra environmental non-profits.

“For nearly 40 years, Patagonia has supported grassroots teams working to search out options to the environmental disaster,” Patagonia stated on its web site.

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