August 8, 2022

A preferred music critic in South Korea has mentioned neither album gross sales nor streaming knowledge encapsulate the true reputation of a Okay-pop act, claiming that the numbers are merely a results of bulk shopping for or streaming events.

BTS’ Label HYBE recorded over 10 million gross sales within the first half of 2022, due to the tracks from BTS, Seventeen, fromis_9, TXT, ENHYPEN and LE SSERAFIM.

However whereas the numbers appear spectacular, former editor-in-chief of music critique journal IZM, Jung Min-Jae, mentioned teams who promote thousands and thousands of albums are usually not precisely standard amongst South Korea’s basic public.

“I do not assume they mirror most people’s response by way of whether or not the discharge was standard and broadly listened to among the many plenty,” Jung, who can also be a member of the Korean Music Awards’ choice committee, mentioned in a latest interview with Korea JoongAng Each day.

“A big contribution to this is because of followers shopping for in bulk… As an example 10 followers every purchase 100 copies of an album. It does not imply that 1,000 folks bought that album,” the critic added.

These days, it’s common to see Okay-pop teams outdoing one another with album gross sales, YouTube video views and streaming knowledge. Nonetheless, the popular culture critic belittled these numbers saying the recognition of a Okay-pop monitor is just not measured by such metrics however by the response of most people to it. For example, he talked about a 2021 tune by lady group Aespa, titled “Subsequent Degree,” which grew to become a sizzling matter on social media for its uncommon lyrics and tune construction.

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The music critic additionally made an evaluation of the worldwide success of BTS.

He mentioned earlier than the Korean supergroup launched their English songs, their outdated hits similar to “DNA,” “ON” and “Boy with Luv” had additionally entered Billboard charts however dropped after a few weeks. This implies the songs made it to charts due to their loyal followers and never the overall listeners, Jung mentioned.

The feedback had been met with each applause and criticism on social media. Some folks lauded Jung for his “bravery” in mentioning what was apparent in Okay-pop, whereas others lambasted him for his observations.

“Who is that this Jung Minjae and why do I agree with all of the issues he says right here? I believe he is received metal balls from stating all of his opinions. I respect him for that,” one Okay-pop fan commented.

Another one agreed and said, “Everything Jung Minjae said in this article! kpop does offer some real gems — songs, performances, songwriters — but in general the hype is a big illusion propped up by fandoms and fans’ obsession with numbers, not necessarily by good music. i say this as a kpop fan.”

However, a BTS supporter disagreed together with his opinion on the septet.

“Jung Minjae, I’ve to disagree. BTS is the one boy group alongside BIGBANG to have a number of big hits. BTS is not like boy teams of at present with low digitals,” the particular person tweeted.

In 2019, Jung warned that the Hallyu (Korean) wave might die in 10 years if leisure businesses proceed to prioritize revenue over high quality of content material. 

BTS poses on the carpet throughout arrivals forward of iHeartRadio Jingle Ball live performance at The Discussion board, in Inglewood, California, U.S., December 3, 2021. Photograph: Reuters / MARIO ANZUONI

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